Sunday, January 11, 2009
6. Avoid using jargon and technical terms. - Again, KISS principle - keep it simple!
7. Don't use clichés such as "Please be advised that" - Write clearly and with purpose - don't obfuscate!
8. Use active verbs instead of the passive voice - Verbs are the engines of any language. Let them shine and accurately express your thoughts in the active voice.
9. Format information in lists and use bullet points. - Break up monotonous text by grouping similar thoughts together in lists.
10. Insert tables and graphs into text rather than writing lengthy descriptions.- A picture is worth a thousand words.
11. Know your target audience. - Who is going to read your writing and why? - Are you writing for executives or front-line managers? Adjust your writing to fit the audience.
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