Research - Foreign Accent Hurts Your Credibility

 The University of Chicago recently published research linking foreign accents with a loss of credibility.

While the study qualifies what has been generally known, it is particularly salient for non-native speakers of English who outnumber native speakers.

Thus there is a rise in popularity of ''accent reduction'' classes.

If a non-native speaker of English is involved in a business deal, giving a presentation at a conference, or providing safety information, native speakers may question the credibility of the speaker and thus discount the message as well.

Fantastic PR guru website, ragan.com, has seven dynamite ways to bridge the truthfulness gap.

Meanwhile, if  you are attending an important event, seek out a native speaker to practice accent reduction and test the cultural-appropriateness of your pitch.

***If you are in São Paulo and need English lessons, or Elite English Services including translations (Spanish/French/Portuguese to English), please contact Professor Winn by sending an email to mrenglish101@gmail.com for a prompt evaluation.Buy your English-language texts today!