Ringing Up Rush to English in Bangladesh

The BBC´s SMS-based ´´Janala´´ program in Bangladesh caused a rush of more than 300,000 subscribers to learn English by cell phone.


The surprising response to the program is another testament to the economic significance of English.

For many, a command of English is a ticket to upward social mobility. The ability to communicate in English plus another professional discipline are often a winning combination in the global economy from Bangladesh to Baltimore.

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Professor Winn has returned after a hiatus of posting to his blog dedicated solely to the English language.