What Mr. Hensher appears to be driving at in his column is in a word or two - word choice.
As Shakespeare would remind us through Polonius in Hamlet: Brevity is the soul of wit.
You are judged by the words you use and how you use them. Therefore your choice of words is essential in English as in any language.
This is often more of a problem in writing than speaking. As we are often reminded, you do not write like you speak.
In clear writing, words need to be chosen which are "consistent with standard English usage and appropriate for the context. They should also be sure that the words they choose convey the meaning intended."
We are all for a rich vocabulary. However sometimes le mot juste is a simple word and more well understood.
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